The Infatuation HQ

Sep 11

The Infatuation HQ

The Infatuation brings you the most honest and trustworthy opinions on where to eat around the world. Their restaurant reviews and guides are all written by a small group of highly trained, highly opinionated writers and editors. They eat out a lot. More than they probably should. Real people, with real opinions.

We partnered with The Infatuation to create immersive, brand-driven environmental graphics and artwork for their headquarters in Los Angeles and New York City. The project included the design and execution of custom murals, hand-painted signage, collage graphics, vacuum-formed signage, and original illustrations framed and installed throughout both spaces.

Our work transformed each office into a vibrant extension of the company's identity, celebrating food, community, and one-of-a-kind experiences through large-scale visual storytelling. Each element was intentionally designed to reflect the energy of the brand, while creating engaging moments for employees and visitors alike. The result is a pair of dynamic headquarters that inspire creativity, foster connection, and feel authentic to each city while remaining unified under a single brand voice.

In collaboration with Noble Signs, we developed a collection of custom hand-painted and vacuum-formed signs for The Infatuation, inspired by the visual language of New York City's iconic bodegas and storefronts.

Celebrating the artistry of traditional sign painting, while drawing inspiration from decades of vernacular typography and culture, every sign was meticulously crafted and painted by hand to transform familiar city references into immersive environmental storytelling throughout the NYC headquarters.