70 & Sunny

Sep 20

70 & Sunny

Welcome to 70 & Sunny, a Happy + Hale pop-up in sunny Raleigh, NC. Sponsored by Olipop and Lululemon, the spring pop-up features a paired down menu featuring two-bowls and three-bevvie to keep your lunch break delicious, nutritious, quick, and affordable. When you’re done with lunch, feel free to enjoy the complimentary dog park and pickleball courts. Real food, good mood.

The 70 & Sunny team approached us to help bring their pop-up concept to life through a lighthearted and whimsical brand that felt like a spring day in North Carolina. From the custom shipping container and environmental graphics to menus, signage, and merchandise, we created an immersive destination where branding wasn't just applied to the space, it became the space.

We also developed a custom typeface and set of icons, Sunny San$, inspired by lemonade stand signage and cut paper crafts.