Rosemary & Beauty Queen

Sep 21

Rosemary & Beauty Queen

Rosemary & Beauty Queen, low-lit and moody, occupies a historic yellow Victorian home in Five Points. Walking in feels like showing up at your coolest friend's house—the one who ransacks estate sales for unique finds and always has the perfect playlist on. There's a house dog named Ida, swings instead of barstools, and a friendly neighborhood possum named Gary, who's always partying in the backyard.

We developed a brand identity that draws from the house itself: its Victorian bones, vintage clutter, and quirky details. The space may feel historic, but the parties here go down in history. The branding needed to do it all — welcome you into the antique parlour, then get you on the dance floor.

To relaunch Rosemary & Beauty Queen’s look, our scope went well beyond the logo, including illustration, menus, wayfinding, signage, and some ridiculously fun merch.