Lovelorn Lounge & Pool Bar

Lovelorn Lounge & Pool Bar

Lovelorn Lounge & Pool Bar sits five stories up inside the Tempo by Hilton in downtown Nashville. An Art Deco–inspired lounge for songwriters and travelers alike, it celebrates love and loss, makeups and breakups, brief romances and long hauls. All of it echoes here. The lounge is built for conversation, live music, and late-night revelry, while the pool bar offers a welcome escape from the noise of Broadway.

At the core of the brand is a custom script logo paired with a heart-and-wave symbol. The mark carries a quiet, worn-in romance—the kind of feeling you get winding down late at night after a show. Brass details, soft velvet, and whiskey on the rocks create a mood that is both glamorous and a little heartsick.

WHAT WE DID

Naming, Logo, Brand Guidelines, Illustration, Collateral, Stationery, Signage, Social Campaign

CREDITS

Strategy & Copywriting: Sonnyrose

CLIENT

Hilton Hotels & Resorts
HRI Hospitality

CATEGORIES