Happy + Hale

Happy + Hale

Happy + Hale is a fast-casual family of restaurants serving bowls, salads, and smoothies across Raleigh and Durham. It started as one tricycle selling smoothies and grew into a number of brick-and-mortar locations across the Triangle all built around a simple goal: Fuel Happiness with food that's honest, well made, and as good for you as it tastes.

As Happy + Hale grew, it was time for the brand to grow with it. We worked alongside their team to build a new visual identity that is fresh, playful, and built to scale. We developed a new logo system, color palette, and typography suite that could flex across packaging, digital, and storefronts without losing its energy.

From there, we took creative direction into the locations. We designed the interior signage, wall graphics, and original artwork that shape the in-store experience, giving each location a distinct sense of personality rather than feeling like a copy-paste chain. A scalable branding and signage system paired with unique, locally inspired art moments keeps each location feeling fresh and welcoming.

Our partnership has continued to grow since the launch of the new brand. We work with Happy + Hale on an ongoing basis, handling creative for new menu drops, packaged goods, athlete and ambassador collaborations, and seasonal merch capsules.

WHAT WE DID

Logo, Brand Guidelines, Packaging, Copywriting, Web Direction, Photo + Video Direction, Bespoke Art, Mural Design + Installation, Art Curation, Signage, Collateral, Campaign

CREDITS

Photography: FoodSeen
Architect: Raleigh Architecture Co.
Motion: Dustin Bankord

CLIENT

Happy + Hale

CATEGORIES