The Strand

The Strand

Rising twenty stories in the heart of the North Hills, The Strand is Raleigh’s newest residence for those not just in the know, but living in the center of it. The Strand pulls its name and character from North Carolina's rich textile heritage interpreted through a modern industrial lens. Layers of brick, steel, artful textiles, and hospitality are woven throughout, creating an elevated living experience for Raleigh’s design forward professionals and creatives.

From brand identity and messaging to website and digital marketing, we crafted a visual language inspired by three interwoven sources; the raw, considered restraint of industrial design, the history and heritage of North Carolina’s textile tradition, and the confidence of a timeless fashion house.

The Indigo Room

Hidden within The Strand and reserved exclusively for penthouse residents, The Indigo Room is an intimate speakeasy inspired by the depth, artistry and intrigue of one of the textile world’s most enduring dyes.

For The Indigo Room, we designed an elegant and understated logo suite inspired by the hand painted signage of secret bars and lounges of the 1920s.

WHAT WE DID

Naming, Logo, Brand Guidelines, Collateral, Stationery, Signage, Web Direction, Photo Direction,
Social Campaign

CREDITS

CLIENT

Kane Realty
The Strand

CATEGORIES